This interim website was designed to bridge Blockchains Inc.’s legacy web presence with its upcoming platform launch. Rather than functioning as a placeholder, the site established a visual and conceptual foundation that could communicate continuity while signaling future direction.
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Through research and visual exploration, I tested styles ranging from flat 2D graphics to collage before arriving at a line art illustration approach paired with bold yet softened color fields. This visual language reflected the company ethos, Reimagine Everything, Empower Everyone, creating a sense of forward motion and possibility while maintaining clarity and accessibility for a technically diverse audience.

The project combined content evaluation, modular layout design, and iterative prototyping to refine hierarchy, narrative flow, and user experience. The resulting system was intentionally flexible and documented to support a seamless transition into the full platform build, positioning design as an evolving structure rather than a fixed outcome.