This body of work focused on advancing Coursera’s social media presence through deeper visual storytelling, integrating copy, illustration, and color as interconnected narrative tools. The objective was to move beyond static brand messaging and develop posts that functioned as cohesive stories, guiding viewers through ideas rather than presenting isolated information.
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Working in close collaboration with copywriters and social media managers, I explored how visual pacing, illustration style, and color relationships could support and amplify written content. Through iterative testing, I experimented with varying degrees of illustration, compositional flow, and tonal contrast to determine how narrative clarity and emotional engagement could be strengthened within social formats.

This work reflects an evolving approach to social design where visuals do not simply accompany copy but actively drive the story. By treating each post as a narrative sequence rather than a single frame, the project demonstrates how graphic design can shape meaning, sustain attention, and expand a brand’s storytelling capacity within fast moving digital environments.