20th Dice Awards-Materializing Identity: A Cross-Media Visual System

20th Dice Awards-Materializing Identity: A Cross-Media Visual System
This project involved designing an integrated visual system for the 20th Anniversary DICE Awards, which was themed The Church of Video Games. The work spanned logo design, motion graphics, print and web assets, and a large scale sculptural installation. Developed over approximately nine months, the project extended the event’s identity beyond the screen and into physical space, allowing graphic design to operate across temporal, material, and performative contexts

The logo served as the anchor of the system, remaining legible across digital and physical applications. In addition to contributing to overall motion direction, I participated directly in motion graphics editing and special effects, shaping rhythm, pacing, and visual continuity for live presentations. Central to the project was the design and construction of a mixed media sculpture that functioned as both set piece and symbolic architecture. Built collaboratively in a small garage studio, the sculpture combined wood, metal, plaster, epoxy, wire, and found objects, sculpted into a single form that referenced the monumentality and reverence of historical statuary and ecclesiastical architecture.

The completed work was installed, performed, and filmed live on February 23, 2017 at the Mandalay Bay Events Center in Las Vegas. Under live broadcast conditions, the visual system was tested for scale, lighting, movement, and audience perspective, reinforcing the concept of the awards ceremony as a contemporary ritual space. By drawing parallels between the spectacle of video games and the grandeur of religious architecture, the project positioned graphic design as an interdisciplinary practice capable of shaping collective experience, cultural memory, and shared visual meaning in real time.
20th Dice Awards-Materializing Identity: A Cross-Media Visual System